Gund Toy Manufacturer Exposé

Gund is the oldest manufacturer of soft toys in America. Adolph Gund founded the company in 1898. The original company name was the Gund Manufacturing Company. It started in Norwalk, Connecticut and quickly emerged as true pioneers of the toy industry. Their patented mechanisms brought a unique design to toys. Early innovations included a variety of ride-on animals with wheels, stuffed dogs that barked, and other noise-making plush toys. Gund was also one of the first toy companies to produce teddy bears.


During WWII, Gund promoted the purchase of war bonds with specially-produced products. In the 1970s, they envisioned selling stuffed panda bears around the time President Richard Nixon visited China in 1972. They are largely-responsible for sparking the panda craze that swept across the United States following Nixon’s landmark visit.

Baby Gund

If you’re a child of the 1980s, you probably remember commercials and adds featuring the catchy slogan, “Gotta Getta Gund”.  This successful ad campaign helped maintain their status as leaders in the plush toy industry. In the 90s, they changed their product and the plush toy game forever. This industry disrupting change focused on improving the materials and construction of their stuffed animals. Other manufacturers have tried to mimic their designs for a long time. To this day no one has been able to match the softness and styling of their fine plush toys. Very few stuffed animals can compare to their line of baby-safe plush toys produced under the name “Baby Gund”.

Still Going Strong

Today, Gund remains one of the leading manufacturers of plush toys in America. They supply retailers with their products nation and worldwide. Their signature soft plush still holds true to the original standard. It is hard to find a better toy-maker when it comes to baby-safe plush.

We are proud to carry Gund’s products at and to help contribute to the joy and happiness their toys have brought children of all ages over the past 120 years.  If you’re looking for a stuffed animal for a young child to make a lasting impression.



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